Resume
Experience
Aug 2022 - Present
DIGITAL LEAD/SOCIAL MEDIA MANAGER
Lagos, Nigeria
Currently managing the digital marketing efforts of the company as well as increasing the brand awareness and online presence.
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Creating digital marketing strategies and coordinating with designers and the rest of the team to implement them across digital channels.
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Identifying new leads via paid and organic channels and contacting them to follow up in line with company goals and targets.
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Measuring the performance of campaigns using Google analytics, identifying conversions, bounce rate, sessions, etc.
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Growing brand social media presence by 10% month-on-month for Q4 2022.
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Increasing app downloads and impressions by 50% via creative digital strategies and Google ADs assets in comparison between Q4 vs Q3 2022.
Feb 2022 - Jul 2022
CHANNEL OWNER/MANAGER
Lagos, Nigeria
Developed and managed engaging content across the social media channels Developed marketing content such as promotional materials, organic posts, and advertisements for social media.
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Routinely utilized SEO best practices to increase social media campaign visibility and organic growth.
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Managed team of 3, increased followers within 3 months by 10%, generating 8+ text, video, and image posts per day
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Engaged in pre and post-production of video content published across social channels.
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Created monthly detailed campaign social media calendars, with over 250 captions and content design brief included in the plan.
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Actively ran campaigns and contests that generated 600 to 1000 hashtags uses and a 5% increase in engagement.
Feb 2019 - Jan 2022
SOCIAL MEDIA ASSCOCIATE
Lagos, Nigeria
Initiated and followed through with engagement strategies, ensuring that set targets were met.
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Increased Twitter followers by 70% from 100k to >250k in 6 months and Facebook followers by 15% from 2M to>15M in 1 year by merging customer-incentive engagements into games, teases, and educative posts.
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Improved and successfully implemented Social Media marketing brainstorming sessions across channels to maintain a loyal audience/customer base.
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Created a direct message platform tool on Twitter that facilitated easier communication between customers and service agents.
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Tracked social media engagement to identify high-performing ideas and campaigns for scalability using Social Studio.
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Executed a 7% growth increase in Daily Active app Users (DAU) via links generated solely on social media channels using commercial and engagement-centric incentives available on the App.
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Supported the marketing team at live events via live-tweeting and photography.
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Created and successfully implemented Jumia Food strategy across social media channels
Education
2013 - 2017
UNIVERSITY OF LAGOS
Bachelor of Science, Biochemistry
Lagos, Nigeria
As a Biochemistry graduate, I have developed a solid foundation in areas such as cell biology, genetics, organic chemistry, bioinformatics, and laboratory techniques.
This achievement reflects my dedication, hard work, and commitment to my academic pursuits.
2017 - 2013
NIGERIAN NAVY SECONDARY SCHOOL
West African Senior School Certificate Examination (WASSCE)
Lagos, Nigeria
Graduating from Nigerian Navy Secondary School signified my exposure to a disciplined and structured educational environment.
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Professional Skillset
Advertising
Content management
Fiction Writing
Digital Analytics
Copywriting
Video Editing
Marketing
Digital Ads
Licenses & Certifications
Volunteer Content Writer - Mentally aware
Social Media Hubspot Certification - HubSpot Academy
LinkedIn Marketing and Business - HubSpot Academy
LinkedIn Marketing and Business - HubSpot Academy
Future Learn- Start Writing Fiction - FutureLearn
Google Skills for Africa- Fundamentals of Digital Marketing - Google